Typefaces are worth how much?!

The three typefaces Frutiger ($264), Adobe Optima ($265), Adobe Futura ($492), and Lexicon No. 1 ADF Bundle ($1,830) were mindbogglingly expensive. If the typefaces weren’t going to be used in a logo or part of their branding, there are better alternatives out there. For example, these lovely typefaces below could be substituted.

2015-02-15 21_41_53-Document1 - Microsoft Word

Top to bottom: Revolution, Linux Libertine, Alpha Fitness, and JBCursive

Found on DaFont, these are free typefaces that could be used for a variety of projects.

A workhorse sans serif font that I liked was Open Sans by Steve Matteson. I chose this font because it was part of the Google Fonts so I knew it was already optimized for print, web, and mobile interfaces. It reminds me of Helvetica but crisper and more designed for web content.

A workhorse serif font that I liked was Merriweather designed by Eben Sorkin. I enjoy this font because of the weight and kerneling. The spacing between words aren’t too far apart and the serifs are beautifully curled just enough to give a professional look.

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